27-D1 PR Report
27-D1 Cabinet Meeting Report - 10/11/09
presented by Jodi Burmester
RADIO CAMPAIGN
27-D1's application for a LCI PR Matching Grant was approved!
Stations: WTDY - 1670 and Magic 98
• WTDY's Sly in the Morning (6am-10am)
• Magic 98's Jim McGaw (3pm-7pm)
Highlighted Projects -
• 10/12 - Lions Answer the Call to Service
• 10/19 - Used Eyeglass Collection
• 10/26 - LEBW Cornea Express
• 11/2 - Diabetes Awareness
• 11/9 - Children's Vision Screening
• 11/16 - Lions Camp
All spots will drive listeners to a new www.lions-serve.org web address that will focus on:
• Lions in Action through their projects/fundraisers
• Club meeting/contact info
• All the current info housed at www.md27d1.org
We will also be launching a district telephone number for those looking for more information.
For this campaign to be successful, we are encouraging your clubs to gear up in the following ways:
• Send press releases to local media re: local tie-ins to the highlighted programs. For example, sending a release on promoting your used eyeglass collection locations and how we distribute them.
• Make sure all club brochures and web sites are current.
• Submit photos of Lions in Action with write-ups to pr@md27d1.org
• Submit photos of Lions in Action to your local media with an invitation to the community to join you in your next project.
• Be prepared to talk to potential members about the highlighted projects and your club.
• Contact PR Chair Jodi for assistance at 608/271-4473 or jodi.burmester@gmail.com.
If all goes according to plan, this campaign will build the general public's awareness for Lions and the good we do; which in turn should increase participation in our projects and fundraisers and hopefully increase our membership.
LIONS IN THE WSJ AND ON WMTV-15
• August 25th - Wisconsin State Journal boasted the front page headline "Lions Club Member System Delivers The Gift Of Sight". Suggestion: laminate this article for your new member recruitment program. Call WSJ (608) 252-6100 to purchase a copy of the paper or find it online at http://www.madison.com/wsj/topstories/463205
• August 26th - NBC Madison affiliate, WMTV-15, ran a news story highlighting the efforts of Albany, DeForest, Madison Central and Monroe Lions loading 150 used Madison elementary school desks for delivery during the upcoming Mission to Mexico trip.
RAY ROPERS NAMED SEPTEMBER JEFFERSON AWARD RECIPIENT
Ray's was honored with this award for all his work to raise awareness of diabetes. The Jefferson Awards, sometimes called, "The Nobel Peace Prize for Volunteerism" was pioneered over 30 years ago. The Jefferson Awards recognizes dedication and service of volunteers who transform lives and strengthen communities across the United States. WKOW-TV is proud to bring the Jefferson Awards to Wisconsin. If you or someone you know is making a difference in our community and deserves recognition. Segment aired on WKOW-27 September 24th at 10pm, view it at http://www.wkowtv.com/Global/category.asp?C=168453